About The Children's Place
The Children's Place is America's largest specialty children's apparel retailer by store count, offering affordable, trend-current clothing for babies, toddlers, and kids in sizes newborn through size 16 and plus sizes. Founded in Connecticut in 1969, the brand operates both retail locations and a strong digital business, known for consistently aggressive promotional pricing that makes children's clothing genuinely affordable for families with active growing kids.
Their product lineup covers complete children's wardrobe needs: school uniforms (their strongest value category—endorsed by many school districts for quality and price), everyday clothing, seasonal outerwear, swimwear, activewear, and accessories. The brand's "buy more save more" promotions—where purchasing additional items triggers progressively deeper discounts—are structured to reward multi-item purchases that are practical for outfitting growing children who need multiple pieces of everything.
The Children's Place promotional model is one of retail's most aggressive: 40–60% off sitewide sales run multiple times per month, clearance sections feature 70%+ off prior-season styles, and their PLACE Rewards program accumulates toward free merchandise certificates. Never paying full price at The Children's Place is practically guaranteed through their perpetual promotional calendar.
Quick Savings Tips
- School uniforms are the brand's best value—buy at summer clearance (July) for the lowest annual uniform cost
- Buy-more-save-more promotions reward multi-piece purchases—stock up on next-size basics during deep sale events
- PLACE Rewards accumulate toward $10 merchandise certificates—valuable for regular family shoppers
- End-of-season clearance (August for summer, January for winter) reaches 60–70% off—ideal for next-year sizing
- Size up one to maximize wear time—children's sizes transition quickly and outerwear especially benefits from room