About Piperlime
Piperlime was an online-only fashion and footwear retailer operated by Gap Inc., launched in 2006 as the company's first online-exclusive brand. The site offered a curated selection of women's and men's apparel, shoes, accessories, and handbags from a mix of Gap Inc. brands and third-party labels, positioning itself as a fashion-forward online destination rather than a mass retail channel.
Piperlime's editorial approach—featuring fashion guides, trend reports, and curated collections rather than a standard browse-everything catalog—distinguished it from the transactional feel of department store websites. The brand served fashion-conscious shoppers who wanted a curated edit of contemporary styles spanning multiple brands in one shopping destination with Gap Inc.'s fulfillment and customer service behind it.
Gap Inc. closed Piperlime in 2015, folding its operations into the Gap and Banana Republic digital channels. Shoppers seeking a similar curated multi-brand fashion destination should explore Shopbop (Amazon), Revolve, or Net-a-Porter for comparable fashion curation across multiple contemporary brands in a single shopping experience.
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- Piperlime closed in 2015—Gap and Banana Republic absorbed its customer base and editorial approach
- Shopbop (Amazon) offers a comparable curated multi-brand contemporary fashion shopping experience
- Revolve provides a similar fashion-forward editorial approach with extensive contemporary brand selection
- ASOS curates across multiple brands at accessible price points for fashion-focused multi-brand shopping
- Net-a-Porter offers luxury-tier curated multi-brand fashion for premium budget shoppers