Musician's Friend

Musician's Friend is one of the largest online musical instrument retailers in the United States, operating as a sister brand to Guitar Center and sharing their vast inventory network while operating as a distinct online-focused retail channel. Founded in 1983 in Medford, Oregon as a mail-order business before transitioning to e-commerce, Musician's Friend offers guitars, basses, drums, keyboards, recording equipment, and all categories of musical instruments and accessories.

The store's breadth of inventory is exceptional—covering entry-level student instruments through professional-grade studio equipment across every instrument family and music production category. Musician's Friend serves as a strong resource for musicians at every level, with product descriptions, demo videos, and user reviews that help buyers make informed decisions on significant instrument investments.

Musician's Friend runs frequent promotional events distinct from Guitar Center's in-store sales, often featuring exclusive promo codes through email that provide additional percentage savings beyond existing sale pricing. Their used gear section—sourced from Guitar Center's trade-in program—offers quality pre-owned instruments at 20–40% below new pricing with a warranty.